Who We are

RITO® is an exclusive, artistic perfume brand made entirely in Italy. RITO® embodies the authentic expression of presence, imagination and appreciation of the three creators, who made this dream their path. Every day, unconsciously or intentionally, we perform actions where our doing meets our being. There is magic hidden in the little things of Life, like the gesture of putting on perfume; an invaluable act of identity – “a real ritual”. RITO® encompasses a union of gestures, thoughts and emotions, a connection between the body and the spirit. The three founders of RITO® have set out on an independent perfumery path, with a clear mission: to use the universal and invisible language of scent, a sense full of stimuli that inevitably leads to a path of abstract sensations, emotions and thoughts. As part of this mission, our intention is to create a path and opportunity for people to discover, through noble materials, the precious wonders hidden in simplicity. RITO® is by-product of three creative minds with ageless, indomitable, yet spontaneous hearts. Once this trio was formed, something ignited in their souls, making the impossible disappear. Everything is art, every detail in RITO® has a reason which corresponds to a clear and original sense. The faceted lines on the bottle encloses its essence with care and attention, as if anticipating its elegance, but without giving away its transparency. The purity of its white coloring enhances its forms, protecting the fragrance from light, as a sign of respect and dedication to timeless work made from expert hands. RITO® is proud to exclaim that their greatest visual gemstone is the bottle cap. This contemporary art sculpture is a characteristic that only this Italian brand can do. This idea was born from the inspiration of the three creators, who have always been passionate about art and travel. In alignment with their commitment to originality, the cap rests on a square base and rises from there with a prismatic shape composed only by triangular figures. This symbolizes the three creators of this artistic perfume. From left to right, this geometry elegantly harmonizes, creating the apex of this enchanting and precious architecture. RITO® is the love between modernity and history, made of olfactory itineraries, stories and evocative itineraries enclosed in this exclusivity.